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Once you have a conversation started (or even to start one) ask the new contact...
"What do you enjoy most about your Industry/Profession?"
I call this the BRAG factor as it allows the person to talk about what is likely to be their most favourite topic - themselves (and their business).
They will also feel good about themselves and thus the conversation is much smoother.
What is your purpose in doing a 60 second infomercial?...
The Diamond Rule
Many of us know the Golden Rule - treat others the way WE would like to be treated. And in many areas of life it may well stand us in good stead.