Word of Mouth is Best!
It can be...... and it can be the worst. It very much depends on how you conduct business and the reputation you have in the marketplace.
If you do the wrong thing, word of mouth will spread even faster than if you do the right thing.
In the book "Truth or Delusion" the authors point out that your integrity and reputation are on the line and you cannot hide.
So word of mouth is the best IF you have all the other aspects of your marketing in place. Otherwise you may want to hide when people start sprading the word about you and your business!
