
There I am. Very little money to spend on promotion. Just moved cities and I am new in the region! Most people don’t know me. Yet I am considered to be something of an expert in my field.
How to get myself known?
Then I remembered some advice given a few years before. Look what others are doing and do something else.
So I decided to try my hand at writing articles on my expertise and submitting them to every publication I could find. After all I had expertise – just no-one in the region knew it!
Every week I wrote an article on an aspect of my field of expertise and sent it out.
Did they all get printed? No way!
Did one get printed? Yes… after 16 weeks! Then another and another and another. Now I am established and well known in my new region.
The keys here are do something different and don’t give up. Remember Winston Churchill when he said “never, ever, ever give up!”
So take a risk! Do something different! Remember, 100% of the things you don’t try won’t happen.
