Free Online Marketing Ideas

Are you talking too much?

The thing that makes many large companies so memorable is their message - it is simple! Two, three or four words at most! And when we hear that phrase we immediately know which company it belongs to.

Here is the catch for many people in business - they say too much.

When asked what we do we launch into an extensive monologue describing the intricate detail of ALL that we do. And in doing so we have missed the point of such a question. In these situations less is more.

Most people ask that question so that they can determine whether we might be worth spending some time with to discover more. 3 or 4 minutes of detail will most definitely not encourage them.

So the key is to keep it simple and memorable.

Things like "just do it" and "things go better" are great examples of simplicity. We all remember which company they belong to.

Your answer to the question "what do you do?" should intrigue me, entice me and prompt me to say "tell me more?"

Although I heard it almost 10 years ago I still vividly remember the photographer who responded to the question "what do you do?" responded "I shoot your relatives!"

So take a look at your response when asked at a networking function "what do you do?".