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Small is the new BIG!

Many of you reading this will be part of the sector of the economy that governments like to call SME's (small to medium enterprises).

Typically that sector covers businesses that have between 1 and 20 employees. Many of you will be single entrepreneurs.

And therein lies a mindset that often works against all such businesses.

Yet small business has it all over big business simply because they are small.

Small means…

• adaptable
• versatile
• personal
• accountable
• and many many more!

Small businesses can respond faster, listen better, action quicker and generally give the client much better service than large companies or corporations.

And in a marketplace where differences between products and services are so often almost negligible, what is it that attracts a customer to buy. It is the personal touch. That feeling that they are important, that their business is #1, that someone will go out of their way to service them.

And this is where small business has it all over big business..… if they only realised it and capitalised on it.

Recently I listened to a CD where the sales person was talking about a presentation he made to a client. He was presenting to training programme a potential client who currently dealt with the opposition - an opposition who had almost all of the market and had been in business for 10 years. His response when asked why they should change is a classic.

"When you deal with me you will be getting a programme tailored specifically for your needs by me, not an off the shelf programme that everyone else uses."

He got the business mainly because he didn't see being small as a liability, rather as an asset.

You see, small really is the new BIG!