Free Online Marketing Ideas

It's Relationships Stupid!

Not so long ago a popular phrase, at least in some countries, was "It's the economy, stupid!"

In today's fast paced business world the phrase "It's relationships, stupid" summarises the future (or lack of it) for many businesses.

We can invest all the money we like in advertising, promotion and selling yet if we don't have well developed relationships with both our clients and our referral sources we may well be wasting our money.

It is a well established fact that people buy from people, not companies. And they also buy from people they have good relationships with.

And there is the key - people BUY from people they have a good relationship with. No mention of anyone selling. Rather people buying.

Relationships are built on trust and trust takes time.

So here are a couple of tips on building relationships.

• Establish Trust.
• Build Credibility.
• Treat people the way they want to be treated.
• Make a habit of acknowledging people.
• Remember important dates, events and significant happenings.

So put your energy into establishing and building trusting relationships and the rest just follows.

If you would like to know more check out the 1st CD in my Mastery Series, Relationship Mastery. Here you will get 20 minutes of detailed steps on how to master relationships that will lead to profitable results. If you're interested please contact me directly at geoff@geoffkirkwood.com.