Free Online Marketing Ideas

Joint Tendering

Turn your SMALL business into a BIG business ... at no cost!

Do you sometimes miss out on contracts because you are a “small business”? Or worse still do you not even bid because you see yourself as a “small business”?

If you accept that perception is reality in most situations, particularly when you approach a potential client, then I have good news for you!

Consider this story of a group of local business people who decided to change their image and capitalise on their combined power.

1. They selected a name for their group – we’ll call it the River Group!
2. They had each member compose a capability statement for their business.
3. They created a website that reflected all the businesses in that group.

Now they start tendering for private and government work ….. as The River Group!

This “group” includes….

• a printer
• a graphic designer
• a website designer
• a PR expert
• a marketing consultant
• an advertising consultant

So instead of the printer tendering for work as an individual business she presents to ALL her clients and potential clients as XYZ Printing… a part of The River Group – who also provide the following services – Graphic Design, Website Design, PR, Marketing, Advertising.

Do you think the “perception” of her clients and potential clients changed?

And more to the point, could you do the same with a group you belong to?