Free Online Marketing Ideas

What Code?

For most of us the beginning of a new business relationship follows some very basic steps, whether we are aware of it or not.

Firstly there is that "first impression" that says yes, no or maybe!

Then we decide whether we like the other person's energy. Mostly this is an intuitive rather than a conscious decision.

Then, after some verbal communication we consciously decide whether we like other aspects of the person's nature. Things like their communication style, language choice, opinions, values and ethics. We may even verbalise our assessment on these to a trusted friend to confirm our impression.

Yet it can take some time for us to discover what ethics a person subscribes to. Things like honesty, reliability, integrity, attitude all can be hidden under the masks that we wear.

However of all the aspects of a person's nature their code of ethics can be one of their best marketing tools. And also the most underused.

Just ask yourself - "how many people do you know who actively promote their code of ethics?"

For most of us the answer will be none!

So here you have a marketing tool that will automatically position you way above your competition. So use it. Here are some examples.

• on your website
• included with every proposal or quotation
• added to introductory letters

If it is the basis of how you do business, people need to know.