Free Online Marketing Ideas

48% or 10%?

Recently I saw an analysis of follow up by sales people and I was not surprised by the statistics. Here they are:-

48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people only make three contacts and stop
Only 10% of sales people make more than three contacts

2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

Frightening figures aren’t they? Even more so if you employ sales people?

Now we can debate the accuracy of the figures if we want to waste time. Yet my interest is more in the act and process of follow up than in how accurate this analysis is. You see, having been a dedicated sales representative I know that these figures are not far from the mark.
So what system and process do you have for follow up?

If you have a specific system and process then follow up happens 99% of the time and sales result. If you don’t have a system and process then your percentage takes a nosedive.

I use Send Out Cards as my marketing system because it reminds me and, more importantly, it works. My prospects and clients just love a card in the mail. Many even look forward to what type of card I will send.

If you would like to try my system go to http://www.sendoutcards.com/referralmaster

Are you part of the loser 48% or the winner 10%?