The Geoff Kirkwood Newsletter, Edition 2

We do Everything!

The "One Stop Shop" - does it work?

Listening recently to someone tell a group of people what he did I was amazed at his skills - as he told them!

It sounded a little like……

"We sell hamburgers, fix your computer, arrange mortgage finance, design great websites, mow your lawn and also show you how to lose weight."

Maybe I exaggerate a little… yet I constantly hear people in small business try to claim a vast array of expertise and experience. And they do it so that they are sure not to "miss out" on any opportunity for potential business.

Unfortunately there are several problems with this approach...

Small is the new BIG!

Many of you reading this will be part of the sector of the economy that governments like to call SME's (small to medium enterprises).

Typically that sector covers businesses that have between 1 and 20 employees. Many of you will be single entrepreneurs.

And therein lies a mindset that often works against all such businesses.

Yet small business has it all over big business simply because they are small.

Small means...