
The Geoff Kirkwood Newsletter, Edition 2
We do Everything!
The "One Stop Shop" - does it work?
Listening recently to someone tell a group of people what he did I was amazed at his skills - as he told them!
It sounded a little like……
"We sell hamburgers, fix your computer, arrange mortgage finance, design great websites, mow your lawn and also show you how to lose weight."
Maybe I exaggerate a little… yet I constantly hear people in small business try to claim a vast array of expertise and experience. And they do it so that they are sure not to "miss out" on any opportunity for potential business.
Unfortunately there are several problems with this approach...



